UK's Top Cat Games of Q1 2021: A Sensor Tower Data Analysis

The first quarter of 2021 has been an eventful period for cat-themed mobile games in the United Kingdom. Here we take a whisker-peek at how the top five cat games performed on the unified platform, using data provided by Sensor Tower.

My Talking Tom Friends

Published by Outfit7 Limited, this title showed a revenue trend that peaked at nearly $1.5M in mid-February, followed by a dip to around $1M by the end of March. Downloads remained fairly stable, hovering around 20K weekly. The weekly active users (WAU) saw a high of over 300K in early February, but this tapered off to just over 300K by the end of the quarter.

My Talking Tom 2

Also from Outfit7 Limited, this sequel demonstrated a revenue high of over $3.7M in the week of February 15th, decreasing to just under $2M by March's end. Downloads saw a peak of around 24K in mid-February and experienced a slight decline to 22K. The WAU showed a modest increase from 162K at the start of the period to 167K by quarter's end.

Cat Escape!

This game from Sunday.gg had negligible revenue, so the focus shifts to downloads and active users. Downloads saw a significant jump to over 24K in mid-March, while WAU increased impressively from approximately 35K to over 50K during the quarter.

My Talking Tom

Another Outfit7 Limited classic, it saw revenue fluctuate, with a peak at over $1M in mid-February, ending the quarter at around $693K. The downloads remained stable at approximately 13K to 14K, and WAU saw a slight increase from 171K to 167K over the three months.

Talking Tom Hero Dash

Rounding out the list, this Outfit7 Limited title reached its revenue peak at nearly $2.9M in early January, with a drop to under $700K by the close of Q1. Downloads were consistent, with a small dip towards the end, and WAU showed a slight increase from 101K to 108K.

For more in-depth insights and data on mobile app performance, Sensor Tower provides detailed analytics and market intelligence.